20 cold email marketing subject lines to try Combined with a catchy subject line, personalized cold emails can increase your response rates. Check your contact’s website or LinkedIn page to see if there’s something you can use. Body Copy 6. So, it’s crucial to tap into negative emotions and stir up a feeling of pain and fear in your prospects, only to offer them an immediate and effective solution. Leveraging your network in the right way should be on the top of your list for cold email opening lines. This subject line persuades you to find the answer. Even if the recipient doesn’t respond, you know the pain point resonated with them to produce an open. Now you can leverage this information to shape your, But in order to do so, make sure you have a tool that, The word “today” helps to create a sense of urgency — if you can remove the guesswork, This cold email subject line is also effective in the way that it addresses the recipient by their name. Here are 20 cold email subject line examples that leverage human psychology and tested marketing strategies to … That's even harder. Closing consistently? And we all know emotion drives us to react. Starting out an email with the right greeting is crucial. “What could that sender possibly be thinking?” And this is where your content should come about and make you look not just like another expertthe The sense of mystery to this subject line has you clicking for more context, which is exactly what you want. Make your opening sentence work for you People often start emails with a nicety – a meaningless opening sentence that poses as an introduction: ‘Dear John, I hope this email … Filed Under: Cold Email, Email Marketing Tagged With: Cold Outreach, Email Networking, Email Outreach, Free 14-day trial • Easy setup • No credit card required, They start with a standard greeting like hi or hello, Followed by a boring sender introduction – my name is this, I work at blah blah company. 30 Email Opening Lines that Work Coming up with opening lines can feel pretty high pressure and difficult, but it's actually an opportunity to be creative and personal with your contacts. You may even know that cold email is the most effective and straightforward way to get a response from business owners and decision makers. Especially when it comes to money. Now, let’s look at some cold email subject lines that address a pain point head-on. So, if your question hits the right spot, it will surely prompt a response from your contact. Provide resources that will benefit your prospects and are as relevant as possible. And they’ll feel more comfortable and confident taking the next step when they have proof your product/solution works. And what’s more compelling than money? Then continue to talk about their company in superlatives and that’s something no one really cares about. Especially if this topic is relevant to the prospect. If not, you can test some other waters and let this one simmer for a while. "Need a day at the beach?" In this study of 1.2 million cold email subject lines, we found that subject lines that are questions get higher than average open rates — about 10% more open rates. And remember, never exaggerate your subject line, remain truthful and honest, or you’ll only dig yourself a hole. Whether you’re sending out your first campaign or simply need a refresher, this free e-book will help you plan and execute a cold email campaign that reaches your targets, communicates value, and produces real results for your business. Try to find any connection no matter how small it may seem and use it as a conversation starter. Every company has some form of a case study or customer testimonial. When the prospect clicks on your email to learn more, provide them with that information. By leveraging the former, you’re using a powerful motivator and shifting your recipients’ attention towards something that bothers and unsettles them. Use one of your most well-known customers. This subject line generates curiosity and the desire to know more because it doesn’t reveal the details of the question just yet. Tap into their fear of missing out by tailoring the topic to the prospect. Desire: FOMO. Follow these six different email openers, and you’ll be all set. And studies show that 56% of people experience it. However, in order for this formula to work, your opening line should convey a genuine admiration and it has to be followed by a sentence or two providing some context. Here are 40 totally different email greetings you The reason why this formula works lies in the fact that there are two factors that prompt people to take action – pleasure and pain. Take the metric of success that your customer achieved to entice your prospects and give them hard numbers right off the bat, for example: “175 Hrs/Month Back.”. Otherwise, it will come off as a randomly picked ice-breaker. This example plays your prospect’s professional expertise card and mentions the value it provides to others, all of which will make them more accepting of what you’ll suggest in your proposal. Your cold email opening lines are a great place to reference a shared connection or experience, turning a cold message into a slightly warmer one. And it’s instinctively engraved in all of us. Your opening line is the first line of your cold email, and according to Colin Nederkoorn of Customer.io, it’s one of the two most important parts of your message: “The two most important lines in your email are the subject line and the first line of the email. to track all your emails so you know what’s working and what’s not. This subject line even hits a relevant pain point, trying to increase sales during the, It’s highly effective to write subject lines that, The sense of mystery to this subject line has you clicking for more context, which is exactly what you want. People generally like working with others they know or at least have some kind of a shared background with. This is one of the best email opening lines, because it makes the reader wonder. They provide you with a severely limited window of opportunity (and characters) to convince your recipient that opening your message is worth their time. Getting a recommendation from a mutual connection is even better, but not always necessary. Use hard numbers here. And it’s instinctively engraved in all of us. This is the power of reciprocity. It’s the same reason we say thank you when someone holds the door. Then win them over with a compelling email. It also shows that you are knowledgable enough and worth listening to. In this step by step guide I break down 26 of the very best cold emails to help you write your own. A shared connection with a person both you and your prospect know and respect is one of the best ways to start a cold email with. Take some time and find that out. Is your business planning to grab this new opportunity? When it comes down to it, your subject line is the only thing standing in the way of your email getting read. Here are some effective email greetings to This can be anything from a high school, college, previous job, or city they grew up in. Always know what’s working, what’s not, and how you can get better open/reply rates with Yesware Reporting. You’ll give your prospect the feeling of “if they’re using X product and got Y results, it must generate the same for me.”. Many people skip this step, and it's silly. Cold Email Greetings When you’re reaching out to a contact with whom you have no prior connection, it’s important to get the tone right. Now let’s look at some top-performing cold email subject lines that include questions. 1. “I found you through [name of referral]” Use hard numbers here. How to Use Templates Effectively 3. It's like keeping a plant boxed up and expecting it to grow anyways. Another cold email template is based on the "my higher-up asked me to reach out" technique. This cold email subject line is also effective in the way that it addresses the recipient by their name. Take your ROI stories and turn them into engaging subject lines. I bet you could use [product] now. If I were you I would do…. It’s a pain point that hits home on various levels. In one of our earlier posts, we were talking about best email subject lines that will increase the chance of getting your email opened by your prospects. Guesswork is a common pain point. The opening line is what truly enchants your receiver to read further than the subject line. If you offer immediate value in the opening of your cold email, your prospect will appreciate this and have more confidence in doing business with you. Leveraging your network in the right way should be on the top of your list for cold email opening lines. If you tell recipients more, they may believe they have all the information they need to skip over the email. Social proof is one of the most powerful drivers of behavior. Now, what’s better than using the power of reciprocity in your cold email subject lines to generate opens and replies? Did a new shift in a particular field occur? Professionals everywhere have too much on their plate right now. The science behind cold email subject lines and open rates Great subject lines, especially in cold emails, pique curiosity and make the recipient want to learn more. It’s highly effective to write subject lines that appeal to emotions. Our line of work is…. Personalize Email Subject Lines Personalization always works as the human brain is functioned to immediately respond to anything that is related to you. The key to using this subject line is to ensure your email messaging aligns well with the subject line. Similar to the cold email subject line above, you immediately provide the prospect value. Get them to click open to learn more. Know what subject lines are resonating with prospects in real-time with Email Tracking. Nobody likes missing out or falling behind. Interest: It piqued her interest by providing statistics on why she should engage. Now let’s look at some top-performing cold email subject lines that include questions. Tell me how many times you've seen the following opening lines in an email and still kept reading. Another. Top Email Opening Lines We Are Okay With You Stealing To Drive Mad Engagement If you think only the subject line holds importance in driving engagement and not the opening line, you are delusional! Of course, this line is not exclusive to the others. They keep you on your toes and get you to take action to find the root of the question in order to know the answer, which means they do their job. But that only works if you’re diligent about documenting your relationships and the Wouldn’t it be great to have a CRM that automatically updates all the data and keeps everything in check? "The secret to getting a cold email to be opened is in creating a solid subject lines that is intriguing, suggests that the recipient has a problem and that you can solve it," says Sharon M. Weinstein, a registered nurse and speaker/author on the subject of work/life balance. We feel obligated to repay to others what they provide to us. What should you say at the beginning of an email? To do that, let’s take a look at a typical cold email opening line. WHAT IS EASY? This is another powerful subject line that will undoubtedly grab the attention of your prospects. Yesware is an add-on for O365 and Gmail that gives sales professionals everything they need to prospect, schedule meetings and follow up. Starting a cold email with a question can spark your prospect’s interest and “lure” them into a conversation. And studies show that, is to include a phrase like “you didn’t know.”. Generally speaking, cold outreach can be tricky, which is why I think that you should read another blog post that will additionally help you boost your cold email response rate. , it refers to the practice of exchanging things for mutual benefit. Fun fact: Another pattern found throughout our study is that cold email subject lines with the word “increase” get higher than average open rates. 15 Cold Email Templates 2. When you understand this equation, it’ll help you in various aspects of sales. Do you want to learn how to improve cold email open rates? The word “today” helps to create a sense of urgency — if you can remove the guesswork today, why wait any longer? This tactic offers a high level of personalization, which makes it highly enticing and effective. With such a small word count, numbers can be your power of persuasion. This activates a part of the brain called the insula (our emotional powerhouse). And it helps to plant a seed of urgency. To help with that, we’ve compiled a list of the best email subject lines for you. When you send personalized emails to strangers, there's something missing that you need to grow: Trust. Everybody needs more time in their days, weeks, and months. It doesn’t have to be a complex thing, just something to get the conversation going. Every company has some form of a. . Why is this company reaching out to me in the first place, and why now? Tell them the value of your product/solution, so they have no choice but to click and read more. Naturally, everybody wants to prevent or alleviate a potential or existing issue, which will make them interested in reading what you have to say. Only after you have made sure that every part of your email is working in your favor, you are free to hit send. Cold email is an incredibly powerful sales channel. Cold Call Email Best Practices 4. Another thing you can try is to mention something their competitors did,  ask them about their response and give your personal opinion or advice about solutions you think could work. Are you planning to follow their lead? You can pair it with an opening question — if you like. 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